Trove is a pioneer in the circular economy, helping leading brands build profitable resale and trade-in programs that keep products—and their stories—alive. Based in the San Francisco Bay Area, Trove partners with globally recognized companies like Patagonia, Lululemon, and REI to power branded resale platforms that reduce waste, extend product lifecycles, and promote conscious consumption.

By combining technology, logistics, and sustainability expertise, Trove enables a new model of commerce where quality goods are continually recirculated rather than discarded. Each item resold through Trove’s system helps cut carbon emissions, conserve resources, and reshape the future of retail.

With innovation and integrity at its core, Trove is proving that circular business can scale—delivering real impact for brands, customers, and the planet.