Obvious Ventures is a San Francisco–based Certified B Corporation and venture capital firm investing in companies that make the world healthier, more equitable, and more sustainable. Founded by Ev Williams, James Joaquin, and Vishal Vasishth, Obvious backs visionary entrepreneurs building solutions that create what it calls “World Positive” impact—businesses that combine profit with purpose.

Since its founding, Obvious Ventures has funded groundbreaking companies across sustainable systems, healthy living, and people power—from plant-based food innovators and clean energy pioneers to platforms advancing financial inclusion and ethical technology.

Guided by its World Positive credo, Obvious Ventures believes that capitalism can be a force for good. As a Certified B Corp, the firm holds itself to the same high standards it seeks in its portfolio companies—prioritizing transparency, accountability, and measurable impact alongside financial performance.

Obvious Ventures isn’t just investing in the future—it’s investing in a better one, where doing good and doing well are one and the same.