Prime Roots is a Berkeley-based Certified B Corporation pioneering the future of sustainable protein with its revolutionary Koji-based deli meats. Founded on the belief that food should nourish both people and the planet, Prime Roots recreates the flavor, texture, and satisfaction of traditional meats using Koji mycelium—a naturally umami-rich superprotein with a tiny environmental footprint.

By harnessing the power of fermentation, Prime Roots delivers familiar favorites like turkey, ham, and salami that are 100% plant-based, non-GMO, and free of artificial additives. The result is a line of delicious, chef-crafted deli meats that dramatically reduce carbon emissions, water use, and land impact compared to animal-based alternatives.

Driven by a mission to build a more sustainable and equitable food system, Prime Roots partners with local delis, restaurants, and retailers to make climate-friendly eating accessible and irresistible. Every slice supports a new standard for taste, transparency, and responsibility in food innovation.