Traditional Medicinals is a purpose-driven botanical wellness company and Certified B Corporation dedicated to connecting people with the power of plants through ethically sourced, sustainably produced herbal teas and wellness products. Founded in 1974 and based in Sebastopol, California, the company pairs ancient herbal wisdom with modern science to create teas that promote both human and planetary health.​

Recognized globally for leadership in environmental and social responsibility, Traditional Medicinals upholds rigorous standards like Fair for Life, FairWild, and USDA Organic certification across nearly all of its herbal ingredients. In 2024, 99% of the company’s herbs were organic, and nearly 40% came from fair-certified partners, with over $328,000 in community premiums reinvested into health, education, and local infrastructure projects in sourcing regions. These commitments help preserve biodiversity, protect ecosystems, and ensure fair wages for smallholder farmers and wild collectors.​

Traditional Medicinals reports its results transparently through its Annual Impact Report, detailing action on climate goals, supply chain resilience, and community development projects worldwide. The company aims to cut Scope 1 and 2 greenhouse gas emissions by 42% by 2030 and achieve net-zero by 2050, aligning with Science Based Targets (SBTi) for a 1.5°C future.​

Through the Traditional Medicinals Foundation, the brand extends its mission to create social equity in herbal supply chains, addressing issues like women’s empowerment, food security, and healthcare access in source communities. Every tea they produce reflects a deep respect for the planet, the people who grow the herbs, and the consumers who seek natural wellness solutions.